Nine of them filed the papers. One did not.

Nine of them filed the papers. One did not.

Tina Gerbec
Published on: 22/08/2026

In 2020, LVMH stopped sending the paperwork it needed to complete its purchase of Tiffany. Nothing was refused and nothing was announced, and the delay stayed invisible until Tiffany measured it against nine other deals that had filed in the same mon

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He wanted Adidas. His mother took the Nike meeting.

He wanted Adidas. His mother took the Nike meeting.

Tina Gerbec
Published on: 30/07/2026

In 1984 Michael Jordan wanted Adidas. Sonny Vaccaro read where the decision really lived and reached his mother. What the Nike deal teaches about reading the room.

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Carrefour put a sign where the Pepsi used to be. The sign was the negotiation.

Carrefour put a sign where the Pepsi used to be. The sign was the negotiation.

Tina Gerbec
Published on: 24/07/2026

In 2024 Carrefour pulled PepsiCo from its shelves and left a sign in the gap. What the Carrefour and PepsiCo story teaches about positioning, power, and reading signals in negotiation.

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The highest-paid athlete in baseball asked to be paid less. For now.

The highest-paid athlete in baseball asked to be paid less. For now.

Tina Gerbec
Published on: 03/07/2026

Shohei Ohtani deferred 680 of his 700 million dollar contract. What he read on the other side of the table is a lesson for every high-stakes negotiator.

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